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Jan 1, 10:42 PM


New Erotica Imprint Launches with Four Titles, Then Features Two Books a Month

New York, 10-27-05—Laurie Parkin, Vice President and Publisher of Kensington Publishing announced today the debut of Aphrodisia, a new imprint bringing readers two new erotic romance titles per month.  The imprint launches with a quartet of books representative of four of the “sub-genres” which will be an important part of Aprhodisia’s focus.  They are Three by Noelle Mack, Wolf Tales by Kate Douglas, Gotta Have It by Renée Alexis, and The Hard Stuff by Karin Tabke, Bonnie Edwards, and Sunny.

“We’ve been intrigued by the response of readers to erotica. These sexier stories first appeared on the internet and from electronic publishers, and are now being sold by retailers, including the major national accounts,” says Parkin.  She notes that “our Brava imprint broke new ground for romance readers, creating an entirely new read with its level of sensuality and mix of new and bestselling authors.   Since its inception, it has been one of our most visible, profitable and reader responsive imprints.  We’re planning to mirror that success with Aphrodisia, as we respond to the readers who are clamoring for titles bringing together traditional erotica and a touch of romance, both in print and as e-books.”

Among the advantages Aphrodisia will have in this emerging marketplace are the resources Kensington brings to each novel.  Editorial Director Audrey LaFehr oversees the imprint and is confident that the imprint features “the best writers in the genre and the best packaging out there.”  Timing is a key advantage as well, she adds, saying “of the major publishers, we will be the first in stores with a full-fledged list of erotic romance, and our strength is enhanced by having all the editorial, production, marketing, sales and distribution expertise and quality that an established, mainstream house can provide.”

“We have an impressive array of authors joining us and our first list reflects the enticing, entertaining range of titles that make up Aphrodisia,” notes LaFehr. The imprint launches with a two-page ad in the national Romantic Times BookClub magazine, and give-aways, reviews and news via established romance- and erotica-interest print media and internet sites.